HSY is the largest & most respected designer-wear brand in Pakistan. Since 2000, it has developed a unique style of its own, reflecting the ancient traditions of Eastern craftsmanship in a contemporary manner. Mr. HSY’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. Today the company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously, rich cultural aesthetic. Since the company was built on patronage of craftspeople, it has made a significant impact in creating employment in underdeveloped areas. HSY is best known for combining contemporary silhouettes with the traditional techniques of ancient era. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences. Easily recognized as one of the biggest names in fashion in the region, Hassan Sheheryar Yasin is the fashion force behind the label and has been referred to as the ‘New King of Couture’ by Harper’s Bazaar magazine.
